Carla Callaghan is going to team up with Des Clarke from Capital Radio to promote the cake break events. She got to interview the Djs and meet the crew. The event is supposed to bring about £40,000 witch can fund a month of tests and research or helpline calls. This is a great way to raise money and smart promoting technique to use the radio to her advantage. I look forward to see the outcome of the event and how well they did.
Hamilton woman Carla Callaghan teamed up with Capital Radio’s Des Clarke and his co-presenter Jennie Cook to launch the MS Society’s Cake Break fundraiser.
The DJs hung up their headphones for the morning to indulge in some sweet treats with journalist Carla, who was diagnosed with multiple sclerosis last June.
It is hoped that the Cake Break events will raise around £40,000 from Scotland alone, which could fund a month of research to beat MS or 8000 calls to the helpline.
Everyone is encouraged to invite friends, family and colleagues for some cake in return for a donation.
And two local businesses – Uddingston’s Tunnocks and Lightbody Celebration Cakes in Hamilton – were only too happy to support the MS Society and provide a haul of delicious confectionary for the launch at Kelvingrove Art Gallery, Glasgow.
Carla, 29, who is originally from Uddingston, was diagnosed with relapsing remitting MS just four weeks before her wedding last year.
The former Cardinal Newman pupil said: “I am hoping that everyone in Lanarkshire will get behind Cake Break and raise as much money as possible for the MS Society.
“When I was given the diagnosis, I was so grateful for the support and information given to me and my family by the MS Society.
“Scotland has one of the highest rates of multiple sclerosis in the world – and by supporting events like Cake Break, the MS Society can fund more research into the condition.”
She added: “I hope we can raise lots of money through the Cake Break events so that this fantastic charity can continue with their work and eventually find a cure.
“ I would like to thank Tunnocks and Lightbody Celebration Cakes for their support by generously donating cakes for the launch of Cake Break.”
Speaking at the launch, Des said: “We had a lovely break sharing loads of cake and a cuppa with Carla and the MS Society in sunny Glasgow. We love cake and we love the MS Society, so Cake Break is the perfect combination. It’s a great opportunity to get together with family, friends or colleagues, share cake and raise money to help beat MS – a condition that affects over 10,000 people in Scotland, many of whom are diagnosed in their 20s or 30s.”